SEO Tip for Beginners – How to Optimize Your New Websites

Before we start the tips of SEO, I will tell you what is SEO ?-" The SEO stands for search engine optimization and it is a technique to improve the ranking & visibility of the website on major search engine. The Search Engine Optimization can be mainly divided in to two parts.

1. On page Optimization

2. Off Page Optimization

In On page optimization, it is totally ruining on the website and in which use the some technique to improve the site structure & techniques are given below:

1. Title Tags : Title Tags are one of the most important on-site SEO factors. A web page’s title tag is located at the top of your internet browser and it tell to the search engine what type of site or theme of the website.

2. Meta Tags : Meta data is information that is hidden in the code of your site and that the search engines use to find out more information about each page on your site.

3. Heading : It is good to have a title (title tag) and heading to be same. And also use H1 tag for your main heading H1 and use H2 tag for sub headings.

4. Number of words : You may write at least 400+ words in your web content to get search engine attention. But it is better,  if you can write 500-1000 words in your web content of the website.

5. Images Optimization : Try to include at least one image to your web content with ALT attribute. And also add your target keywords to image ALT attribute.

6. URL structure : The Url structure is also important for SEO. So include all your target keywords into the URL and use of the breadcrumb navigation structure of the websites which is SEO friendly navigation.

7. Bold : In this system you can do bold characters of the main keyword of the website for getting higher ranking in search engine

8. Sitemap : Using a sitemap.xml file to getting fast indexing & crawling for the website.

In off Page Optimization , The off page technique is to create the online backlink for your website & page. and discuss analytics so you can determine what’s been working and what hasn’t and use the information to continue to improve your SEO efforts.The main off page activities are given below:

1. Directory Submission

2. Article Submission

3. Forum Posting

4. Social Bookmarking

5. Blog Commenting & Creation

6. Classifieds ads

7. Guest Posting

8. Local Listing

Above all this technique are used to create a backlink to your website and get a huge traffic for your website.

SEO Tips and Tricks for Powerful Search Engine Optimization

1.    Write great content (HIGH PRIORITY)
2.    Write unique content (HIGH PRIORITY)
3.    Add new content all the time (HIGH PRIORIT)
4.    Create a great keyword phrase (HIGH PRIORITY)
5.    Choose a phrase that is popular, but not too popular (HIGH PRIORITY)
6.    Write an accessible site (HIGH PRIORITY)
7.    Use the keyword phrase in your title tag (HIGH PRIORITY)
8.    Get a domain with your keyword phrase (HIGH PRIORITY)
9.    Use the keyword phrase in your URL (HIGH PRIORITY)
10.  Use your keyword phrase a lot, but not too much (HIGH PRIORITY)

For Full details you can find here : http://webdesign.about.com/od/seo/tp/seo_tips_and_tricks.htm

21 Off-Page SEO Strategies to Build Your Online Reputation

As we all know, the Search Engine Optimization field is booming day to day with new inventions and innovations. People may not know that much of what they have learned yesterday will be out of date by tomorrow. Unless one updates his knowledge by reading SEO news/articles, there is no doubt he'll lag back in the SEO race.

Being an SEO Professional, I hereby suggest some the factors that deal with off-page SEO. I found this forum to be the best suited place for sharing. Below is a list of some things most people may be familiar with, but I have also added a few advanced things that you may not know. Try these Advanced Off-Page SEO Strategies to market your website, get ranked in search engines, and to build online reputation (branding) for your company/website so that you can survive in this competitive SEO world.

Note: These things have to be done after the completion of on-page SEO. Before doing these things you 
must be aware of your competitors who can able build a negative reputation against your company/website.

1). Community Creation in Social Networking Sites

Also known as online reputation management, this is the first and foremost step with which you have to initiate your process. Try to become a member of the most popular social networking sites like Orkut, Myspace, Facebook, Linked In, Ecademy, etc., and create a profile of your own. By doing this you can extend your network online, get connect with your friends, share things with each other, and promote your company/website to build an online reputation. This is most likely the same as Web 2.0 (Participatory Web), which means you have to show your active participation on a regular basis.

2). Blogging

This is one of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and include lots of unique content. Be precise in what you're trying to convey for the users in your blog entry and promote your blog in blog directories and blog search engines. You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section that are crawlable by the search engines (these blogs are commonly identified as Do-Follow Blogs). If you're not very good at writing content for blog posts, hire a guest blogger for your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine point of view.

3). Forum Postings

Create a forum/online discussion board of your own and start a discussion or share topics with your friends. You can also post/reply to a thread in other service-related pre-existing forums that allow links in your signature which can be crawled by the search engines (aka "Do-Follow Forums").

4). Search Engine Submission

Submit your website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc., to get listed for free.

5). Directory Submission

Many people may say that directory submission is dead. As far as I'm concerned it is still alive. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. Of course, I agree that it gives quite delayed results, but it is worth doing it. Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc. Nowadays many web directories may offer paid listings but don't go for it.

6). Social Bookmarking

Social Bookmarking is yet another powerful way of promoting your website, but nowadays most people are spamming social bookmarking sites without knowing how to use them. Since content in these websites update frequently, search engines like these types of sites and often visit them (this is commonly termed as Tagsonomy & Folksonomy in Web 2.0). Do some social bookmarking in popular bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. This may increase your website traffic based on how effectively you have participated.

6). Link Exchange

Exchange links with service-related websites (this is commonly termed as Thematic Link Exchange) that can help increase your link popularity, which is a major factor of Google's PageRank algorithm. Beware of Black-Hats while doing exchanges.

7). Link Baiting

Suppose you have copied/published another website's news or content in your blog/website. Don't forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.

8). Cross-Linking

Link to internal pages within your site wherever necessary (this is commonly termed Internal Linking). This increases your internal link popularity ,which is another major factor of Google Page Rank algorithm. The best known example of successful internal linking is Wikipedia. Also try to get a content link from websites/blogs that are related to your site theme. Try getting a link from within their site content using a targeted keyword as anchor text (much like Wikipedia does). We know that this strategy can often be hard to implement, but these types of links have more weight from a search engine point of view.

9). Photo Sharing

Publish/share your website product pictures and make them public. Let your friends see them and comment on them too, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.

10). Video Promotions

Like with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.

11). Business Reviews

Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc. 

12). Local Listings & Yellow Pages

Instead of going global and facing huge competition, make your website local so that search engines can easily view your website and fetch the content. This will help you to reach a targeted audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc. 

13). Article Submission

Write articles of your own and submit them to popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help you to attain some deep links for your website (though it's usually a slower process).

14). Press Release Promotion

If you are a business/service provider then go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News.

15). Classifieds Submission

Do some classifieds submissions to advertise your products for free. Try Craigslist and other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc. 

16). Social Shopping Network

If you own an e-commerce website, this is a good strategy for advertising and easily branding your products for free. Submit your products to Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, Ohmybuzz, etc.

17). Answers

Participate in Answers by asking and answering relevant questions and placing a link to your website in the source section if necessary. If you don't spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, etc.) 

18). Document Sharing

Share your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website.

19) CSS, W3C & RSS Directories Submission

If you have a web design site or offer services related to web design, submit your website to CSS and W3C website directories which may drive traffic towards your website. Also submit your website to RSS feed directories which, again, will help you attain more traffic.

20). Widget / Gadget Development

Develop some interactive and innovative widget/gadget applications (such as an online poll or game widgets) for your website and publish them on your blog/website or in other popular social networking sites like Facebook and Myspace. Let your friends and others vote/play/use the widget/application, which will help you increase your branding and website visits.

21). PPC Ad Campaign

When none of the above strategies work for you, go for a PPC ad campaign with your targeted keywords. Remember that you have to pay to drive more traffic towards your website through PPC.

Note: Always keep in mind that you have to be very careful while implementing these strategies. You should not spam or overdo it. Whatever you do, just plan and execute. Otherwise, you can see adverse effects.
Thanks for reading!

If you find more information on SEO please visit : http://www.seomoz.org/ugc/21offpage-seo-strategies-to-build-your-online-reputation